Gerber Baby Foods - EURO RSCG Riyad
Saco - Homebase style chain - EURO RSCG Riyad - The campaign included retail advertising aimed to coincide with a major monthly pay week followed by light-hearted radio jingles addressing consumer concerns and Saco benefits that run earlier in the month on a monthly basis. An approachable animated character was developed and successfully received by customers for use in in-store POS and advertising, his voice also formed the basis of the radio jingles. This was supported by a strong customer loyalty drive in-store. Recommendations to the client also surrounded store ambience including light levels for a better consumer experience. The campaign lead to a sustained and growing customer footfall inshore and higher month-on-month revenue as opposed to a previous seasonally focused strategy that mainly saw sales boosts over Ramadan and Has seasons.
